Consumer Behavior

Consumer Behavior enables the student to understand the variables that affect consumer behavior in the marketplace and the implications of this knowledge for marketing decisions and strategies.

IMPORTANT: Please visit the ACC Schedule of Classes for course start and end dates.

Delivery Options

Online

Completion Time

The estimated completion time for this course is 45 hours. The maximum allotted time is 10 weeks. Visit link above for course start and end dates.

Additional Course Information

Benefits

Upon completing students will:

understand how consumers make the decision to buy
be able to evaluate and develop marketing strategies based on the understanding of consumer purchases
identify factors that influence the decision making process
communicate more effectively with consumers
more effectively target the market they wish to penetrate
earn three hours of college credit
receive an industry recognized NCTI certificate of graduation

Objectives

Upon completing this course, students will be able to:

discuss the internal (psychological) variables that shape the consumer decision process
discuss the external (sociological) variables that shape the consumer decision process
apply concepts and models from the behavioral sciences to the study of consumer actions
apply the consumer decision making model to a purchase
analyze what motivates customers to purchase one brand or product over another
create more effective consumer communications
demonstrate how an understanding of consumer behavior is used to evaluate and develop more effective marketing strategies

Consumer Behavior

Delivery Options

Completion Time

Additional Course Information

Upon completing students will:

Upon completing this course, students will be able to:

Internal Influences on Consumer Behavior

External Influences on Consumer Behavior

Consumer Decision Making Process

Applying Consumer Behavior to Marketing Decisions

Applying Consumer Behavior to Marketing Strategies

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Consumer Behavior

Delivery Options

Completion Time

Additional Course Information

Upon completing students will:

Upon completing this course, students will be able to:

Internal Influences on Consumer Behavior

External Influences on Consumer Behavior

Consumer Decision Making Process

Applying Consumer Behavior to Marketing Decisions

Applying Consumer Behavior to Marketing Strategies