Introduction to Marketing

Introduction to Marketing explores the cornerstone concepts that influence a
customers’ buying habits. The course describes how broadband companies aim to
understand consumers, develop marketing strategies, conduct research, and analyze
information to target and sell to key market segments. The curriculum combines
textbook principles, online exercises, industry-specific case studies, and real-life
situations to show how to translate marketing theory to everyday business. Some
of the topics covered include: creating marketing for new products, implementing
pricing strategies, handling distribution channels, forming integrated marketing
communications with advertising, sales promotion, public relations, personal
selling, and direct marketing.

Delivery Options

Learning is a combination of online and textbook activities.

Completion Time

The estimated completion time for this course is 32 hours. The maximum allotted time is four months from enrollment.

Additional Course Information