Delivery: Online | Est. Length: 2 Seat Hours | Price: $195.00
Course Overview
The NCTI Competitive Services course takes the broadband professional on a strategic deep-dive into the fierce landscape of the modern telecommunications industry.
To sell services effectively, you must understand the alternatives. This course equips students with the historical context and technical knowledge to “know the enemy.” From the regulatory shake-ups of the Telecommunications Act of 1996 to the rise of Fixed Wireless and Satellite competitors, professionals will learn how the market evolved. Most importantly, they will learn how to leverage the unique strengths of broadband cable technology (VoIP, VOD, Gaming) to win customers and retain loyalty against aggressive competition.
Who Should Attend:
- Sales Representatives
- Customer Retention Specialists
- Marketing Professionals
- Customer Care Agents
What You Will Learn
Upon completion, students will be able to confidently discuss the pros and cons of competing technologies and articulate the value of cable services.
Core Competencies:
- Regulatory History: Analyze the impact of the Telecommunications Act of 1996 and the Digital Transition and Public Safety Act of 2005 on market competition.
- Analyzing the Competition: Describe the limitations and capabilities of DSL, Hybrid Telco technologies, Satellite providers, and Fixed Wireless/WiMAX networks.
- Overbuilds & Access: Discuss the regulatory factors contributing to cable overbuilds and the push for universal user access.
- The Value of Cable: Summarize how cable operators have upgraded technology to dominate in High-Speed Data, VoIP, Video on Demand (VOD), and low-latency Gaming.
Certification and Benefits
Sharpen Your Sales Edge
This course provides the context needed to overcome objections and close sales by understanding the full market picture.
Additional Benefits:
- Certification Path: Earn credit toward the NCTI Customer Care Master Representative certification.
- Industry Recognition: Receive the NCTI Certificate of Graduation.
- Flexible Learning: A concise 2-hour curriculum available online for up to four months.
Course Outline
Module 1: Summarizing the Competitive Background
- Early cable competition history.
- The Telecommunications Act of 1996.
- The Digital Transition and Public Safety Act of 2005.
Module 2: Examining Competing Services
- Telco Data Services (DSL) and Hybrid architectures.
- Satellite Video and Data limitations.
- Fixed Wireless, Optical Data, and WiMAX/Wi-Fi.
- Understanding overbuilds and widening user access.
Module 3: Bringing to Light the Value of Cable
- Exploring Voice over IP (VoIP) advantages.
- Interactive TV, VOD, and DVR evolution.
- Broadband gaming and future trends.