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Selling Broadband Services

Delivery: Online

Estimated Length: 2 seat hours
Price: $195

 

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Created specifically for the broadband industry, Selling Broadband Services teaches the broadband cable professional how to systematically sell broadband services. Various selling strategies are presented, including information kits, honesty and the first-person principle. A 12-step sales process is examined in detail so no potential sales opportunities are lost.

Completion Time:

The estimated completion time for this course is two hours. The maximum allotted time is four months from enrollment.

Upon completing students will:

  • become proficient in a systematic sales process
  • be better prepared to sell telecommunication services through an understanding of the customer’s interests and their perceived value of the product
  • receive an industry-recognized NCTI certificate of graduation
  • receive credit toward NCTI Customer Care Master Representative certification

Upon completing this course, students will be able to:

  1. design and use an information kit to help sell the company’s telecommunications services
  2. understand the importance of being honest with a customer
  3. describe the first-person principle and how it applies to promoting telecommunications services
  4. confidently and effectively investigate customer interests and service needs
  5. describe what needs to be done so customers perceive value in purchasing telecommunication services
  6. discuss specific strategies for selling telecommunications services
  7. demonstrate the steps involved in selling telecommunications services
  8. explain how to address a customer’s concerns about purchasing telecommunications services
  9. explain the procedures for closing the sale
  10. identify steps to completing the sale

Outline:

Preparing a Sales Presentation

Knowing your service offerings, organizing an information kit and responding honestly

Examining Key Selling Concepts

Following the first-person principle, matching services to the customer’s interests and presenting features, benefits and value

Following the Proper Sales Process

Selling to the customer, greeting the customer, verifying information, identifying the customer’s interests, building your presentation, recommending services, maintaining the customer’s commitment, identifying the customer’s concerns, addressing the customer’s concerns, looking for buying signs, closing the sale, completing the sale and following up

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