Principles of Sales

Course Overview

Principles of Sales enables the student to understand and develop ethical sales techniques and covers the role of selling in the marketing process. Areas of emphasis include behavioral considerations in the buying and selling process and sales techniques.
 
Please visit the ACC Schedule of Classes for course start and end dates.
 
IMPORTANT: Prices are set by Arapahoe Community College and are subject to change. In the event of a discrepancy between the price shown here and the price charged during a given semester, the current semester price will prevail. For questions about pricing and participation in the college program, please call our Care team at 866.575.7206 or email customercare@ncti.com.    
Visit link above for course start and end dates.
discuss selling as a profession

discuss the role of personal selling and the marketing concept to an organization

analyze relationship selling and the role of the sales professional and customer

understand the working of the company, the product and the competition

analyze all aspects of consumer behavior relative to the buying process

develop the basic fundamentals of an effective sales presentation

discuss careers in selling relative to growth and reward options

evaluating the impact of planning, organizing and leadership on sales management

analyze the role of territory management
better understand their role in the sales process

identify ways to improve their sales skills

understand the importance of researching their company and its competition

illustrate ways of becoming a more successful closer

understand the psychology behind people’s buying patterns, why they buy and the buying process

earn three hours of college credit

receive an industry recognized NCTI certificate of graduation

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